•   SEO Course – The SEO course focuses on your website starting with a detailed keyword analysis. We show you the process you need to take when developing your keywords. Your keywords are your foundation for every marketing activity so this is an extremely important step. We also talk about utilizing your keywords in your page title, page description, content, URL structure, headings and images. We also cover landing page optimization which is one of the most important aspects of SEO. Your personal SEO Trainer will provide you a wide range of tips which will be covered in presentation but also in a handout and CD at the end of the day. At the conclusion of the SEO seminar, you will receive your SEO certification as you will have a wealth of knowledge in search engine optimization.

•   Social Media Workshop – The focus of this segment of the SEO seminar is the use of social media sites for business purposes. Our social media training goes through the complete process of setting up a social media site, managing it, how to use it for business purposes and how to expand your contacts through it. We will focus on Twitter, Facebook and LinkedIn but can offer social media training on other sites as requested.

•   Viral Marketing Solutions – The definition of viral marketing is the utilization of marketing techniques that use pre-existing online networks to produce increases in brand awareness through self-replicating viral processes. It can be word of mouth or enhanced by the internet through social media sites (Twitter), bookmarking sites (Digg), email, etc. A successful viral advertising campaign may take the form of a video, interactive game, ebook, image, article, news release or a text message. There is no specific form or medium to a successful viral marketing campaign. Some refer to viral marketing as word of mouse marketing since the message is being passed to others through the internet. We teach you the ins-and-outs of viral marketing during our SEO seminar.