Article Marketing

Article marketing is a form of online marketing, content marketing to be more specific, in which a short article (2 to 4 pages) is written related to your respective industry. The articles are content driven and written with your customer in mind as they address a current problem or issue people are experiencing. Article marketing falls under the content marketing umbrella which encompasses all marketing formats that involve the creation and sharing of content for the purpose of attracting consumers. Content marketing delivers relevant and valuable information to prospects driving them to your website generating leads and sales.

At cheetahLink, our article marketing services include research, writing and distributing articles for you and your business. We first conduct detailed research reading industry blogs, social media sites, forums and other related websites for the latest news and topics. We then hire experienced writers who have knowledge of your industry to write the article. By hiring an industry related writer, we assure our clients that we are covering their industry in great detail, interest and relevancy. Many SEO companies do not offer article marketing. If they do, they have a staff of writers who write on all subject matters. At cheetahLink, we work with a network of experienced writers to cover every topic and industry. We work with each writer to make sure your keywords are included throughout the article. Again, the focus is on content! An article about a new software program you installed or a new employee brings no interest or buzz to your business. Content is king!

Once an article is researched and written, the next step is distribution. You can have the best article in the world but if it is not seen by thousands of people it will produce no results. Our distribution strategy includes a wide range of distribution points including social bookmarking websites, company blog, company email database, industry publications and article submission services, to name a few. At cheetahLink, we have established a relationship with five powerful article distribution services. These five companies receive 26.5 million unique visitors a month to their websites to read articles!

There are a number of benefits of article marketing:

1. You can reach a wide range audience to promote your products and services attracting visitors to your website
2. It is cost effective allowing you to sell whatever product or service you have however expensive or inexpensive it may be
3. You are establishing your business’ credibility and expertise by exhibiting your knowledge in your field
4. Helps you create a brand identity
5. Builds link popularity which helps with your organic search results
6. Visitors will want to return to your website

There are some negatives with article marketing:

1. Writing articles is a laborious activity
2. Article submission takes a lot of time
3. Not everybody can write good articles

You can avoid these pitfalls of article marketing by using our services. To learn more, please feel free to Contact Us. We would love to hear from you.