SEO Services
SEO (search engine optimization) is the technology and effort required to make it easier for potential customers to find your website and content. In essence it is the practice of building your site (editing content and HTML) and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.
The key to a successful long-term SEO plan is one that is genuine and built to last. Unfortunately, there are a number of online marketing firms that try to increase the search ranking of a website through unethical practices (known as black hat SEO). This includes setting up a fake mailing address and phone number and mass link building (known as link farms). At cheetahLink, we believe in ethical SEO which provides both immediate and long-term success.
An ethical SEO plan begins with a very detailed keyword analysis. The objective is to determine 6 to 10 keywords that you will use not only in your meta tags (internal code of your website) and on-site content but throughout all other marketing activities (news releases, articles, etc.). Determining keywords is probably the single most important activity when it comes to online marketing. For this reason, we dedicate a number of hours determining your keywords. For a typical client, we will research well over 150 potential keywords. Picking the right keywords isn’t always about picking the most popular keywords.
The right keywords are an important process for landing page optimization. A landing page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page is focused on a particular subject and is optimized to feature specific keywords or phrases. At cheetahLink, we determine with each client how many pages they want to optimize. We then established 6 to 10 keywords for each page! It is vital that you have different keywords for each page you want to optimize. The more pages you optimize, the more entry points a potential customer has to reach your website. Considering that a large percentage of website visitors leave a page within 8 seconds after viewing your landing page it is important that the content features specific keywords and phrases.
This is just a brief overview in what is included in our SEO services. Considering that 75% of people find a website through search engines it is imperative that your website is optimized and setup for success. We will give your website a complete face lift making it much easier for customers to locate your website. We offer our SEO services as a stand-alone service or to be part of a broader online marketing campaign which may include viral marketing and social media sites.