Viral Marketing

The definition of viral marketing is the utilization of marketing techniques that use pre-existing online networks to produce increases in brand awareness through self-replicating viral processes. It can be word of mouth or enhanced by the internet through social media sites (Twitter), bookmarking sites (Digg), email, etc. A successful viral advertising campaign may take the form of a video, interactive game, ebook, image, article, news release or a text message. There is no specific form or medium to a successful viral marketing campaign. Some refer to viral marketing as word of mouse marketing since the message is being passed to others through the internet.

At cheetahLink, we will help develop a viral marketing campaign that revolves around several principals of a successful word of mouthing marketing campaign.

1. Create emotion – People will follow, but more importantly, share with others something that engages them.
2. Do something unexpected – Everyone talks about how great their products are.
3. Don’t make it an advertisement – Whether it’s a video, podcast or ebook don’t make it an ad. It’s about a good story.
4. Make sequels – You have reached people’s emotions – they will want more.
5. It must be shared – Sharing is the key behind a successful viral marketing campaign.
6. Allow for comments – People are engaged so let them share their thoughts.
7. No restrictions – The key is for the campaign to get a life of its own – spreading like a virus. It needs to be free, no registration, no membership, etc.

We look forward to working with you in creating an exciting but meaningful viral marketing campaign. In today’s very competitive marketplace, creating buzz and excitement about your company and products is exactly what your business may need to go from pretender to contender.