What is viral marketing?

Viral marketing is typically defined as word of mouth marketing, but because the main tool used in viral marketing is the internet it’s more accurately described as ‘word of mouse’. A successful viral marketing campaign encompasses a number of different medium channels within the internet. The simplistic viral marketing definition is to provide content consumers deem valuable and spread to others. This is accomplished through the use of news releases, e-books, article marketing, blogging, social networks and podcasts, just to name a few. All of these tools increase website traffic and inbound links, which increases your online visibility leading to improved brand awareness and sales.

The world has switched gears and is operating at an accelerated pace, forcing companies to change their marketing strategies. The concept of traditional marketing has become ancient, outdated and has lost its luster. Traditional marketing is product based with an ‘in-your-face’ approach (i.e. TV, magazine ads, trade shows, radio, etc) that requires a large target market and a substantial budget in order to be successful. Fortunately, there is an alternative solution, viral marketing, which reduces marketing cost while effectively increasing sales and your bottom line.

The internet has been a phenomenon of providing information, connecting people and creating a more global environment at a click of a button. In 2009, over 74% of the United States population uses the internet and the number continues to grow (Internet World Stats). The uses vary from solving problems to purchasing everyday items. Viral marketing takes advantage of the opportunity to capture a target audience to promote and inform millions of people on a product or service through a number of mediums (news releases, ebooks, articles, social networks, blogs, etc). cheetahLink will develop a viral marketing campaign for you that will maximize your investment while tracking the success of your online visibility. As viral marketers, cheetahLink provides viral marketing services that enable you to increase your internet presence while we do the work for you.